What is SEO?
SEO, or SEO marketing, is a big part of overall digital marketing.
SEO helps you gain more organic traffic, as well as warm & hot leads. SEO stands for search engine optimization, a.k.a SEO marketing. It's a process of bringing your Web pages to the top of Search Engine Rankings using related keywords & properly written content.
SEO marketing consists of different types and strategies. In this article, we'll try to get into the details of SEO marketing so that you can get the most traffic to your website out of it. We'll also talk about the most common mistakes people make and how to avoid them.
What is SEO marketing strategy?
Our SEO exxperts' experience shows that pages on domains that are less than 60 days old are indexed by Google within a week of being sent to the search engine. However, lead generation doesn't start until the second or third month. It happens because the domain authority is low, which is a big part of how Google's Search Engine works.
Another set of factors affecting your SEO is the quality of your content:
- Amount of links
- Meta title & meta description
- Website design
- Page speed
- Sitemap
- Pages with redirects
- Failed-to-index pages
- Pages already indexed but contain errors
SEO for older domains can be hard because there are more things that can affect SEO. For instance, some Domains have been registered for years but have never been active and are not connected to any analytics.
When you start SEO for a domain like this, you might be surprised to find that a lot of "spam pages" that link to your resource have a "do-follow" backlink.This hurts your ranking and marks your web resource as low-quality. In this case, you won't be able to rank at the top of the search engine, even if your SEO is the best.
If the domain is old enough and has had Analytics and Google Search Console connected from the beginning but never paid attention to quality backlinks. It hurts your domain authority and delays higher ranking.
In this case, it could take 3–6 months to get more high-quality backlinks from trusted sources and optimize the content so that Google's search crawler can index your pages again and help them rank higher.
Domains with a good history and clean Google Analytics have a good chance of getting more organic traffic and getting hot leads consistently within one to three months of starting the SEO process.
As you can see, there are many things that affect your domain, and each case is different. So, it's impossible to give exact numbers for how long it takes to get positive results.
But one thing you can be sure about. The longer you let your domain sit without an SEO strategy, the harder it'll be to optimize it for desired results.
Now, look at more SEO marketing details below to better understand this topic.
Define SEO Marketing / SEO Benefits For Business
There are many search engines, including Google, Yahoo, and Bing. With roughly 80% of the market, Google Search is the most important. Search engines send more organic traffic to your site when you're on the first page of search results for relevant keywords.
Depending on your niche and target audience, being on the first three to five pages of search engine results could bring you anywhere from 1,000 to 1,000,000+ visitors per month and a good number of leads.
The best thing about search engines is that they have both free and paid traffic, so you can choose the best digital marketing methods and strategies.
After performing proper keyword research, you can start blogging, using relevant keywords within your content, and consistently getting more traffic. This option is free; any domain can apply for page indexing with search engines.
Having a good product is not enough. It would be best to spread the word; search engines must be your best lead-generation weapon for business.
To get leads, you need high-quality content that engages your audience and speaks their language.
Businesses should use the full potential of search engines to gain success among online users. SEO intends to bring your resource to the first page if the content is valuable and your resource matches today's search engine standards. By getting to the first pages of search engine results pages, consistent, high-quality traffic is guaranteed, free of charge.
However, many competitors in the market are doing their best to achieve higher SEO scores. You should update the content consistently if you wish to keep the sweetest positions.
Blue Bee Web Team will be happy to help you get the SEO results you want.
Contact us now to speak to one of our SEO specialists and get a free website and SEO audit.
Use SEO For Marketing Small Business
The best thing about SEO marketing is that you can get good results by letting people know what your business knows. Building a reputation through the highest-quality content is the way, especially for small businesses.
Relevant content on the web page attracts people interested in the products or services offered by your brand. SEO strategy plays a role in building a long-term SEO campaign for your brand.
SEO strategy helps build well-thought-out funnels and make a website that is optimized for SEO.
With the help of SEO tools, your SEO journey will be full of tasks to optimize for search engines. Search engine marketing has a set of rules that are constantly changing. So, you should always be on the lookout for signs and make changes based on them.
Time is money, and you don't want to spend time playing games that could be vital to your digital marketing and ROI.
Save your brand from mistakes by enrolling with a knowledgeable SEO agency that knows its job. Optimize your routine, and let the professionals do what they do best. Make as much high-quality content as you can to move up in the rankings and attract good leads.
The Blue Bee Web Team will be happy to help your business with our high-quality services and deliver real results.
Let's dive into the essentials of SEO marketing and learn its importance.
Essential SEO / Search Engines Marketing Facets You Should Be Aware Of
On-Page SEO / On-Page Optimization
On-page SEO (also known as "on-site SEO") is the process of improving and optimizing existing web page content for search engines and users. Standard on-page SEO practices include optimizing title tags, content, internal links, and URLs.
Why Is On-Page SEO Important?
Google looks for specific keywords in your content to figure out how relevant it is to a search query. It's a simple and effective way to let Google understand that your content is worth appearing on the first page of search results.
For example, most of the top 5 search results for any query contain the exact keyword in its title. So, to please Google crawlers and make it easy to understand what your page is about, use your target keyword in the following ways:
- Main page title (H1 tag)
- Your page's link (URL)
- Meta title & meta description (image here)
- At least once, use it in other headings on the page (H2)
How often should the target keyword appear inside an article? It's pretty simple. Try using the target keyword once within the first 100 words of your copy. Other keywords should be in the second paragraph.
Don't forget about some external and internal links. If your page has an external link, it means that it links to a page that has useful information. Here's an explanation of on-page SEO. Backlinko found that websites with relevant links from other sites rank higher.
Other factors will for sure help you rank your page's content in 2022:
- Intuitive User Experience
- Reduced Bounce Rate & Dwell Time
- Conformity To Search Intent
- The Highest Page Speed
- High-Quality Content
Off-Page SEO / Off-Page Optimization
While on-page SEO focuses on improving the content of a specific page, off-page SEO does the opposite, improving the image of your whole website in the eyes of search engines.
According to SEM Rush, off-page SEO includes:
- Brand Building
- Citation Building
- Content Marketing
- Social Media Presence
Why Is Off-Page SEO Important?
Off-page SEO is building your website's domain authority in the eyes of search engines. Low-authority domains will be nearly impossible to outrank competitors with higher domain authority.
One thing to mention is that domain authority (DA) is deeply rooted in search engine algorithms. So, if you want a higher domain authority rating, you will have to work hard.
There are many different tactics and techniques to get a higher DA. All of them are good, and it's better to use all the available methods to market your brand. But it takes a lot of time and requires a deep understanding of each strategy.
We'll be happy to share some knowledge by listing all the available off-page tactics and describing each in detail to gain maximum results for your SEO campaign.
Our SEO agency is ready to take care of your company's SEO strategy and deliver valuable results.
Contact us to get a free SEO & Marketing Review.
Most Important Off-Page Tactics For Businesses
- Do-Follow Link Building
- Social Media Marketing
- Content Marketing
- Local SEO
- Influencer Marketing
- Affiliate Marketing
Do-Follow Link Building
Link building is when you acquire a do-follow link to your webpage from a higher-authority website and repeat this process over time. Your domain authority increases, and you get higher organic rankings. It happens due to the higher reputation of your domain name.
The fact that quality is more important than quantity is something you should think about. It's better to get one link from a site with a domain authority score of 40–90 than ten backlinks from sites with a score of 10 or less.
Another tip would be to get links from the same or similar sources as your competitors. It helps search engines understand that your page is on the same topic as your competitors'.
Social Media Marketing
Google, for example, knows where your domain is on social media platforms. It counts reposts, likes, shares, and consistency. Social media platforms do not allow a do-follow backlink. But in rare cases, their system can mark some links as "do-follow" if they have good content and domain authority.
Besides backlinks, social media is a great place to share more experiences about your brand among millions of users. Getting more people to know and trust you is a result of building your audience.
Content Marketing
Content marketing is not only about optimizing the content of your pages and creating blog posts. The right way to do content marketing is with a strategy. A good content marketing strategy makes it clear when to make social media content, infographics, studies and research, ebooks, and whitepapers.
Content marketing is another part of the marketing funnels you need to use to make your website look good, make it more profitable, and increase your return on investment (ROI).
Local SEO Marketing
Local SEO refers to local search queries and your ability to appear higher in the rankings for these queries. Local SEO primarily includes Google My Business and local citations.
Considering that 4/10 people are looking for local information, Google has provided the so-called "Map Pack," where you get the results with maps and locations. The map pack appears before the organic results, which usually means searchers will take action based on the information provided.
Your Google My Business (GMB) account manages information about your business. GMB allows you to have a place for reviews, citations, business hours, locations, most popular questions, and news feeds.
Influencer Marketing
Another approach is to promote your brand through famous individuals or "influencers," a.k.a. bloggers. More businesses around the world are using social media influencers to market their goods or services.
The benefit of this method is that search engines deliver your ad directly to the interested audience, which is a very effective way of attracting new customers.
Affiliate Marketing
Affiliate marketing is another highly effective way to get results. The idea behind this method is to use a referral code to invite new users to the product, which is good for both the new user and the person who has the code. New users usually get discounts or other offers when the referral-code holder gets bonuses for each newly registered user.
In our experience, this method works well for businesses like SaaS.
Any Business Can Track SEO Progress
Connecting your website or app to Google Analytics is free and gives you the most advanced approach to handling analytics. You can view dozens of metrics for your web page and find weak content spots to improve for SEO success and get more qualified leads through your web pages.
Common SEO Marketing Questions
What Is Black Hat SEO?
Black hat SEO is an unethical way to improve a website's ranking on the search engine results page (SERP) by sending fake organic traffic to your site through third-party providers. They use a script that imitates humans, crawls the website searching for certain links by keywords, and clicks on the found results.
Google may consider those clicks as real organic traffic. It hurts the analytics because the results are inaccurate after this method. Also, Google may flag your website as a spam resource if it notices lots of traffic spikes.
Yes, you can get your page on the first page of search engines, but this won't be real traffic, and Google will drop the page from the rankings if the fake traffic stops. This means you would have to pay every day to keep the traffic coming.
What Is White Hat SEO?
White-hat SEO is a set of search engine rules that are known to help a website rank higher on a search engine results page (SERP). Organic search results show up on search engines because they are allowed to, not because someone paid or tried to trick the system.
Because paid organic and sponsored links are shown on search results pages, organic results don't get a lot of space. This makes being on the first page of search results very valuable.
Techniques for enhancing a website's ranking and increasing organic traffic in search results include:
- Ensure that the title & URL include critical keywords
- Include enough suitable keywords in the website's content – but not keyword stuffing
- Include links & buttons that will entice readers to explore the site further
- Including quality links to social media profiles & other valuable external resources
- Uploading quality media content
Paid Advertising vs. SEO
Paid advertising is an excellent option if you want instant results—the fastest way to start selling products or services. Unlike organic traffic, paid search results won't take months to deliver the desired results.
Paid advertising has a downside in that you have to set aside money every month for ads. Even if you pay for your website to be at the top of the search engine results, this won't increase organic traffic.
SEO is a long-term game that never brings instant results. Instead, it takes months, sometimes up to a year, to start generating decent results. To achieve results with SEO, you need to write high-quality, SEO-optimized content consistently. Yes, it's free to be listed in organic search results.
The downside of SEO is time. However, the benefit is worth the time invested. Once you get to the first page of organic search results, you'll stay there forever if you keep the content relevant.
How To Get Your Domain To The First Positions Of Search Rankings?
The main long-term goal is to be in the 1st position of search results for many of your targeted keywords. Still, you need to pay attention to the search rankings and meet all the SEO requirements to make the search engine happy. The search engine has its own rules, which change from time to time, and it's very important to follow all of them on time.
Getting your web pages to the top takes time. Organic search traffic to your site should grow on its own, without using black-hat SEO techniques.
Search engines appreciate quality content and valuable information. You must conduct keyword research correctly. You also need to do on-page optimization from time to time.
The Power Of Blog Posts
Your blog articles are an excellent benefit for search engine marketing. Write interesting content for your audience, make sure your page titles and meta descriptions are correct, choose a good focus keyword, and start getting traffic from search engines.
Don't forget to use the SEO tool to your advantage and follow their suggestions. If you want your blog posts to do well in search engines, they must contain information that is both useful and unique. Make sure to include ALT text in all of your media files.
Get Help From Professional SEO Agency
Search Engine Marketing takes a lot of time and requires you to know a lot about how SEO optimization works. Google and other search engines use search engine crawlers to gather information about your pages.
Each cycle between crawler updates could take weeks. Don't waste your time, and don't trap yourself in a tricky SEO process. Let the professionals do their job and concentrate your attention on other business aspects.
Our team is ready to take charge of your SEO needs and help your business grow.
It could take 3–6 months to get more high-quality backlinks from trusted sources.
It's necessary to optimize the content so that Google's search crawler can index your pages again.
This will help them rank higher.
