A cheap website considering any webpage less than $2000. Practice shows that many people wish to spend less on their websites. If you think it won't affect anything, "it's just a website, and we can change it later." you are killing the First Impression. It's a big mistake that will cost you way more than you can imagine. I want this article to give you a better understanding of why this is happening, why you should never do this, and how not to get into the same trap.
Well, let's dive straight into the root of the question and find the word "cheap." I never heard a combination of things, such as "cheap" and "quality." If something is cheap, most likely it's not made out of quality materials, and the same thing with the Website. If it's cheap, it has many things that are missing or not made well. And I'm talking about everything, something like Design, Page Speed, Security, Search Engine Optimization, User Experience, and many other aspects. I will list and describe the most critical factors that cheap websites are missing and affecting your business directly.
Poor Website SEO Rankings
Cheap websites are missing SEO optimization. It's because good Search Engine Optimization takes time, deep analytics, audience research, keyword research, writing quality content, and combining everything with a good website design. There is no good, reputable WEB Development agency willing to spend months working hard for nothing. That is why a cheap website is never going to be well optimized for SEO. By the way, it takes about 6-8 months for Google Search to index your page and add to the search list. Once it gets there, it will be tough, or even impossible, to change the positions inside the Search Engine List for your Website, simply because of the time needed for Search Engine to update the ranking.
In many cases, you won't even find it among the first 100 search pages. Since the Website's main idea is to represent your business to an interested audience, a Non-SEO-friendly web page will never deliver desired results. It'll be hard to find the Website among millions of other resources.
Well-Optimized Website is generating 90% of traffic naturally, without even spending money on Advertising. If the question is how many potential customers a Non-Optimized website is losing, the answer is - A LOT! Thousands, or tens of thousands.
Poor Website Design
Another factor that is going to affect business is website design. Many people wish to land on easy to read, easy to navigate, and easy-to-understand page that will be well optimized for any device, desktop, or mobile.
In 99% of cases, a cheap Website does not match the standards of User Experience. Search Engines are capable of analyzing the quality of the design and also give a "page score" that Search Engine will use to determine page "ranking."
Besides Search Engines, people who navigate the Website can feel the vibe of the design and layout. Poor Website Design will make many users feel uncomfortable and insecure about your brand, which will end up closing the page and looking for something easier to interact with, with less hassle.
Slow, Bloated & Unsecured Website Pages
Cheap Websites are trying to accomplish everything in one. Ecommerce, Blogs, News, User Database, 3rd party plugins, and other things that work but cause heavy load on the server. Tons of code is running in the background. With time, unnecessary background server tasks are slowing the page down and creating multiple ways for hackers to inject malware into the Website. Just remember, you will never get a good, working product for cheap.
Another reason for slow pages is caching mechanism. Many files are stored inside the server's RAM (Random Access Memory), causing faster access when a user requests the domain name. A misconfigured caching mechanism can place files with the wrong "lifetime," which will cause SEO problems and slow access to the page.
Low-Cost Website Hosting
In most cases, a cheap Website means budget hosting. The hosting provider is going to limit resources for your machine, including traffic speed. It means that the server response rate is going to be lower than expected by Search Engine. Users are going to feel the slow page as well. If you decide to go with a solution like this, make sure you get a backup option turned on. The excellent part of low-cost hosting providers is adding a daily backup option for an extra dollar. Please make sure you turn it On.
There are even more things to add regarding cheap websites, but I think this is enough to understand that a low-cost Websitesite is the wrong way to go. I'm not saying you have to spend everything on your Website; I'm trying to make you understand that it's better to spend a bit more but get the solution that won't drive your business anywhere. Please, think twice before you make such an important decision for your business.
At Blue Bee WEB, we understand how important this is to bring a complex solution that will be affordable and well-made at the same time.
Get in touch with Blue Bee WEB if you have questions regarding professional website development. We are always happy to help!
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